PLANNING: MY TARGET AUDIENCE

PLANNING MY TARGET AUDIENCE
I needed to plan how to reach and appeal to my target audience. I also needed to know who they were. I had to research age, gender, ethnicity and social class. I also researched  how popular certain themes/genres were amongst my target audience. I was also interested to find out what social media they used so that I could produce a product that they would want. Finally, in order to market our movie, I needed to know how to reach them. I will show how my research has influenced my planning by answering the question below along with pictures to help support my answers.

List of films that relate to our product

1. Who is my primary target audience?
I will target my film to ages 15-35, male and female, British and is in the genre of action/ thriller 

 2. What kind of films and television are my target audience likely to prefer?
Films:

Television programmes:

3. What platforms do my target audience choose to watch films on and where are they likely to see information about films?
They may consider using streaming websites or services e.g Netflix, YouTube or Disney, or cinemas e.g Everyman and Odeon. Information can be found on social media platforms such as Instagram, Twitter and Snapchat or posters on the side of busses and railway stations. Information can also be gathered from critics like Mark Kermode or Kevin Maher on radio, television and social media. 

4. What brands do they prefer?

5. What makes my film stand out from the competition?
The opening of the film shows the end of the film and the film would continue as a flashback. The film is linked to a recent news article where 39 people, including children were discovered in the back of a lorry that had travelled from Europe to England. They were all dead. The driver was said to be part of a human trafficking group.

6 . Why should my audience watch my film? 
My film is about human trafficking which is becoming an ever present issue for the Police and immigration to deal with. The film will highlight the effects that trafficking can have on both the traffickers and the detectives. This will allow the audience to understand what goes through the mind of a trafficker and of a detective.